BeFreePima Bus Bench Campaign

Project Clean teamed up with BeFreePima, a project of the Pima County Community Prevention Coalition, to spread awareness of youth substance abuse through public awareness projects, including bus bench advertisements and television commercials. In order to create effective ads and commercials that target a young audience, the concepts of "positive social norms" and social norming theory were applied. BeFreePima is still working on the television and radio commercials, but here are some photos of a few of the bus bench ads. Meena pitched the idea for the bench that says "'I Wanna Be An Addict' #SaidNoOneEver."